Al Jomaih & Shell announces strategic partnership with United International Transportation Company

Al Jomaih & Shell announces strategic partnership with United International Transportation Company
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Updated 04 March 2025
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Al Jomaih & Shell announces strategic partnership with United International Transportation Company

Al Jomaih & Shell announces strategic partnership with United International Transportation Company

Al Jomaih & Shell Lubricating Oil Company Ltd.  has officially entered a strategic partnership with United International Transportation Company (Budget Saudi, Rahal Ltd, Auto World, and Payless).

In this supply agreement, the full range of Shell lubricant’s product portfolio will be supplied to Budget Saudi Arabia and Auto World’s extensive fleet across the Kingdom. This collaboration reinforces the commitment to delivering superior quality and efficiency in the vehicle’s performance and maintenance.

Budget Saudi strives to be the best and preferred mobility solutions partner in the transportation and logistics sector in the Middle East. The organization boasts the most extensive fleet in the Kingdom, and places significant emphasis on customer satisfaction, quality, and sustainability.

Auto World, a member of the UNITRANS Group, has led vehicle leasing and maintenance in Saudi Arabia since 1981. With over 40 years of experience and a vast array of vehicles, it stands tall as one of the premier long-term car rental services for businesses, building strong partnerships across key industries.

Saher Hashem, CEO of Al Jomaih and Shell Lubricating Oil Company, said: “This agreement marks our significant efforts to expand our partnerships in the mobility sector. By supplying our full range of Shell lubricant’s product portfolio to Budget Saudi Arabia and Auto World, we aim to enhance the efficiency and longevity of their fleets, ultimately contributing to an exceptional driving experience for their customers.”

Fawaz Danish, group president of Budget Saudi Arabia, said: “Our partnership with Al Jomaih and Shell Lubricating oil company Ltd., supports our mission to deliver best-in-class mobility solutions. By partnering with Shell’s world-class lubricants, we ensure our vehicles operate at peak performance, providing our customers with reliability and excellence in every journey, maintaining vehicle quality for resale by Budget Saudi and its affiliates in the local market.

During the ceremony both parties have highlighted how their technical leadership and services empower customers to optimize operating costs, extend equipment lifespan and minimize downtime.

Sustainability is integral to the business operations and aligns with both companies’ strategy as they look forward to further collaboration in this space to achieve shared goals and contribute meaningfully to Vision 2030 strategy.


Keeta becomes official global supporter for the AFC Asian Qualifiers 2026

Keeta becomes official global supporter for the AFC Asian Qualifiers 2026
Updated 04 March 2025
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Keeta becomes official global supporter for the AFC Asian Qualifiers 2026

Keeta becomes official global supporter for the AFC Asian Qualifiers 2026

Keeta, the international subsidiary of Meituan, China’s on-demand delivery giant, has signed on as the official global supporter for four matches in the AFC Asian Qualifiers 2026, reinforcing its commitment to enhancing fan experiences across the region.

As part of this strategic partnership, Keeta will gain premier visibility during four key matches—two in Saudi Arabia and two in Bahrain and Japan. The sponsorship kicks off with the highly anticipated China vs Saudi Arabia match on March 20 at King Saud University Stadium in Riyadh. The second Saudi-hosted match, set for June, will be announced in due course.

"Football has the power to unite people, and at Keeta, we’re excited to be part of that energy. Partnering with the AFC allows us to connect with fans in a meaningful way while delivering a seamless food experience that complements the thrill of the game," said Tony Qiu, CEO of Keeta and VP of International Business at Meituan.

"We look forward to engaging with audiences through special promotions and activations that bring together two universal passions—great food and great football."

AFC General Secretary Datuk Seri Windsor John said: “With a record minimum of eight Asian teams poised to qualify for the FIFA World Cup 2026, the worldwide focus on the expanded AFC Asian Qualifiers — Road to 26 format has never been stronger.

“We are delighted to welcome Keeta to our family of valued partners, and we look forward to working with them to create more engaging and historic moments for our passionate fanbase of Asian football.”

Keeta’s branding will be prominently featured in match broadcasts, digital and social media campaigns, and stadium advertising, strengthening its presence in the sports and entertainment ecosystem.

With a vast network of over 15,000 riders and partnerships with thousands of restaurants across the Kingdom, Keeta continues to prioritize convenience, quality, and reliability for its customers.

This partnership aligns with Keeta’s strategy to enhance its engagement with the Saudi community and support major sporting events that reflect the Kingdom’s aspirations in the sports sector, in line with the goals of Saudi Vision 2030 to improve quality of life and promote sports and entertainment activities.

Fans attending the Saudi-hosted matches can look forward to exclusive Keeta promotions and a frictionless ordering experience, ensuring their matchday excitement is perfectly paired with their favorite meals.

 


Huawei and Jetour NMS announces new partnership

Huawei and Jetour NMS announces new partnership
Updated 04 March 2025
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Huawei and Jetour NMS announces new partnership

Huawei and Jetour NMS announces new partnership

Huawei, the leading global provider of technology, and Jetour National Motors Supplies, the official Jetour dealer in Saudi Arabia, signed a memorandum of understanding on Feb. 19, during the global launch of Jetour T1. The agreement is set to drive forward a variety of joint projects aimed at delivering exceptional user experiences.

The partnership will see both companies working together on commercial promotions for Jetour, utilizing innovative technologies and platforms to engage a broader audience.

With a shared vision of elevating the consumer experience, Huawei and Jetour are collaborating on groundbreaking innovations to enhance the smart driving experience. They are working on integrating the HUAWEI Watch as a digital key for Jetour vehicles, offering users a seamless and convenient way to unlock and access their cars.

Additionally, they are co-designing an exclusive HUAWEI Watch strap tailored specifically for Jetour users, combining style with functionality. To enhance Jetour’s design process, HUAWEI Pad and the HUAWEI Go Paint App will be leveraged to boost creativity and streamline efficiency. This collaboration aims to drive the future of smart mobility and digital innovation.

Other joint initiatives will include collaborative tourism projects and a special Ramadan event featuring in-store activities, designed to engage local communities and offer unique experiences for consumers.

William Hu, managing director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation, also shared: “Our partnership with Jetour brings together automotive innovation and advanced technology. By combining our strengths, we look forward to developing projects that offer consumers greater convenience and excitement. We are eager to collaborate on these initiatives and explore new possibilities.”

Commenting on the partnership, Alex Tan, vice president of Jetour International, said: “We are thrilled to embark on this exciting partnership with Huawei. This collaboration signifies a major step forward in our mission to redefine the user experience. This represents an enrichment and expansion of ‘Travel+ lifestyle’ benefits.  We are confident that the joint projects outlined in this MOU will have a profound impact on our brand and customers.

“By working closely with Huawei and leveraging the power of their cutting-edge technology, we aim to deliver innovative solutions that exceed expectations. Like our newly launched T1 model, which integrates high aesthetic design, seamless urban and off-road performance, and a comfortable driving experience, it can help owners unlock more intelligent and enjoyable driving experiences, empowered by Huawei’s innovative technologies.”

This memorandum of understanding sets the stage for continued collaboration between Jetour NMS and Huawei, with both companies poised to explore additional joint ventures in the future. Through this key partnership, the brands aim to transform the user experience in innovative and engaging ways.


Arab Developers Holding establishes a partnership with Nasaaem Medical

Arab Developers Holding establishes a partnership with Nasaaem Medical
Updated 04 March 2025
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Arab Developers Holding establishes a partnership with Nasaaem Medical

Arab Developers Holding establishes a partnership with Nasaaem Medical

Arab Developers Holding, one of the leading real estate development companies, has signed an agreement with Nasaaem Medical Group to establish a state-of-the-art medical center at Park Mall within Nyoum New Cairo project. 

This collaboration comes in line with the company’s strategic vision to maximize asset utilization and aims to deliver world-class healthcare services to both the mall’s visitors and residents of East Cairo. 

The partnership also marks the beginning of a long-term cooperation with Nasaaem Medical Group’s network of hospitals across Arab Developers Holding’s projects.

The signing took place in the presence of Gamal Fathallah, Arab Developers Holding Chairman, Dr. Ayman bin Khalifa, group CEO and managing director of Arab Developers Holding Company, Dr. Mohammed Ahmed Ahmed Ghalwash, chairman of Nasaaem Medical Services Company, Nasaeem Medical Group, and Aman Lashin, vice chairman of the board of directors.

Arab Developers Holding has allocated a 1,940-square-meter space within Park Mall for Nasaaem Medical Group to develop a fully integrated medical center, which will house 35 specialized clinics, a diagnostic laboratory, a radiology center, a physiotherapy unit, a pharmacy, an optics store, and a dedicated emergency and reception unit. 

The facility is set to become the premier healthcare destination in East Cairo, offering a comprehensive patient care experience led by expert consultants and a specialized medical team across multiple disciplines.

 “Our strategy focuses on optimizing the utilization of our diverse assets, including medical spaces, to ensure maximum returns for our shareholders while delivering premium services to our customers,” remarked  Khalifa. 

“This agreement with Nasaaem Medical Group, renowned for its extensive expertise, reflects our commitment to establishing a cutting-edge healthcare facility equipped with the latest medical technologies and professional-grade services.”

Ghalwash: “We are pleased to announce today the opening of the sixth branch of Nasaeem Medical Group at Park Mall – New Cairo, marking a new step in our strategy to provide distinguished and advanced healthcare in premium locations. 

“Park Mall was chosen for its strategic location, which serves a wide audience, and its prime location between the North and South Teseen Street, along with its upscale environment that aligns with our standards for delivering top notch medical services. 

“At Nasaeem Medical Group, we believe that health is a right for everyone, which is why we continue to expand to ensure our services reach as many patients as possible, with a commitment to the latest technologies and the best medical staff. We thank all our partners and team members for their efforts in achieving this accomplishment, and we look forward to offering an exceptional medical experience to our clients at this new branch.”


Cynosure Lutronic, Amico Aesthetics sign a strategic distribution agreement for the Middle East

 Cynosure Lutronic, Amico Aesthetics sign a strategic distribution agreement for the Middle East
Updated 04 March 2025
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Cynosure Lutronic, Amico Aesthetics sign a strategic distribution agreement for the Middle East

 Cynosure Lutronic, Amico Aesthetics sign a strategic distribution agreement for the Middle East

Cynosure Lutronic, a global leader in the energy-based devices market, has entered into a multi-country distribution agreement with Amico Aesthetics, a leader in providing world-class medical devices to the Middle East.

Effective Jan. 1, Amico Aesthetics has become the sole authorized distributor of the whole Cynosure Lutronic portfolio across its entire network in the Middle East including KSA, UAE, Kuwait, Qatar, Jordan, Iraq, Egypt, Bahrain, Oman, and Lebanon. 

This strategic relationship further strengthens both companies’ presence and commitment to customer excellence in the region's energy-based device industry.

This alliance unites Cynosure Lutronic’s innovative technologies with Amico Aesthetics’ robust distribution network and localized expertise, creating a powerful synergy aimed at delivering unparalleled value to aesthetic practitioners and their patients. 

Together, both companies aim to elevate aesthetic practice standards and results across the Middle East.

Ahmed El-Maghraby, CEO of Amico Group, said: “We are delighted to expand our collaboration with Cynosure Lutronic, a company that shares our commitment to excellence and innovation. 

“Cynosure Lutronic combines a legacy of premium quality with a reputation for groundbreaking advancements, a combination that perfectly matches our mission to provide aesthetic professionals with best-in-class technologies.

“Our comprehensive support programs, new training centers, and a team of over 250 dedicated specialists will ensure exceptional aesthetic outcomes for both practitioners and their patients. 

“We look forward to continuing our successful collaborations and supporting customers across the Middle East.”

Nadav Tomer, CEO of Cynosure Lutronic, added: “Amico’s reputation and their deep understanding of the Middle East markets make them an ideal partner for us. This agreement marks a significant step forward in expanding Cynosure Lutronic’s footprint and delivering our cutting-edge solutions to aesthetic professionals in the region. We remain committed to providing exceptional support and innovation to our customers.”

The collaboration between Cynosure Lutronic and Amico Aesthetics will prioritize delivering tailored clinical training, dedicated consumer marketing, and exceptional customer service. 

By combining their expertise, both companies aim to seamlessly integrate Cynosure Lutronic’s state-of-the-art product portfolio into the Middle East region, setting new benchmarks for aesthetic outcomes.

For additional information and questions, please click on the following links:

For Cynosure Lutronic: https://www.cynosurelutronicemea.com/contact-us/

For Amico Aesthetics: https://www.amicogroup.com/contacts/

 


Rotana Channels, Alibaba Cloud to advance Arabic automatic speech recognition

Rotana Channels, Alibaba Cloud to advance Arabic automatic speech recognition
Updated 04 March 2025
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Rotana Channels, Alibaba Cloud to advance Arabic automatic speech recognition

Rotana Channels, Alibaba Cloud to advance Arabic automatic speech recognition

Rotana Channels has signed a memorandum of understanding with Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, to enhance Automatic Speech Recognition technology for Arabic languages. 

This collaboration aims to focus on fine-tuning ASR capabilities for two key categories: Egyptian dialect and Khaliji Arabic, underscoring Rotana Channels’s commitment to innovation in Arabic-language content and the region’s technological advancement.

As part of the agreement, Alibaba Cloud will partner with Rotana Channels to co-develop an advanced Arabic Automatic Speech Recognition model by leveraging Alibaba Cloud’s  trustworthy cloud-based AI technology and Rotana Channels’s industry expertise in Arabic languages. 

This advanced solution will revolutionize how Arabic speech is recognized and processed, catering to the linguistic diversity and cultural richness of the Arabic-speaking world. In addition, Alibaba Cloud and Rotana Channels will establish a distribution partnership for the Middle East and North Africa region, ensuring the delivery of cutting-edge ASR solutions tailored to the region’s specific needs.

As a leading cloud service provider, Alibaba Cloud will also assist Rotana Channels in transitioning its video archive to the cloud, providing a comprehensive and scalable end-to-end solution tailored to Rotana Channels's needs leveraging Alibaba Cloud’s secure, scalable and robust cloud infrastructure.

Furthermore, Alibaba Cloud will provide Rotana Channels with access to its cutting-edge film restoration service, leveraging advanced deep learning models. 

This collaboration aims to revitalize classic Arabic films and preserve cultural heritage for future generations.

Princess Lamia bint Majid, CEO of Rotana Media Group, commented: “This partnership with Alibaba Cloud marks a significant step in advancing Arabic-language media through cutting-edge AI solutions. As a leader in content production, Rotana Channels remains committed to integrating the latest technologies that enhance audience experiences and support the digital transformation of the industry. By harnessing AI-powered Automatic Speech Recognition and cloud-based solutions, we are not only preserving the rich linguistic and cultural heritage of the Arabic language but also setting new standards for accessibility and engagement in media production.”

Eric Wan, general manager of the Middle East, Turkiye and Africa, at Alibaba Cloud Intelligence, expressed his enthusiasm about the collaboration, stating: “We are thrilled to announce our collaboration with Rotana Channels through this memorandum of understanding. 

“This collaboration underscores our commitment to supporting the digital transformation of the media industry in the Middle East. 

“By leveraging Alibaba Cloud's advanced technologies and innovative AI-powered cloud solutions, we aim to enhance Rotana Channels’ content delivery and audience engagement, ultimately driving value for their operations and elevating audiences’ experience.”

This strategic collaboration highlights Rotana Channels’s leading role in advancing digital innovation within the media and entertainment industry. 

By integrating advanced technologies with Rotana’s vast expertise in Arabic content production, the partnership is poised to deliver high-quality, innovative solutions that meet the evolving demands of the region's audience.